Let’s talk about fluid design. It's important to realise design trends come and go easily. Consequently, designers should explore the solid and universal rule of all graphics.
Later in the article, I will break down a rising Fluid Design technique into certain principles to explain why it has unlocked many designs to grab the viewer's attention perfectly.
The fluid elements essentially are to make the overall feeling seems smooth and orient viewers easily to the intentional direction.
Three solid methods to grab viewer's eyes around your design:
1. Simple Data Visualisation - Z-Pattern:
When picking the starting point, there's an implicit layout for reading content. As you would expect, this pattern traces the route the human eye travels from left to right, top to bottom.
2. Colour Choice - High Contrast:
A scheme of colours that is obviously set against each other to strengthen where the focal points are. The key message of the design should be reflected in a strong and stark choice of colour.
3. Movement Feeling
In order to achieve the feels, the fluid design should demonstrate a clean and open space with curving lines, oval face objects, reduced detail, and exaggerated proportions. This creates a mesmerising and inclusive experience that slowly reviews the content of the design through a multi-step set to subtly take users through every single message.
FUN PART: Tools & Tips
The Duo Gradient & Mesh Tool to replace traditional shading.
It’s incredibly convenient when digital design can clean up and sharpen our design elements with minimal effort. But traditional shading comes in handy when you wanted to create depth for the looks. Shading is the part that makes a drawing goes from a flat contour drawing to a 3-dimensional illusion. The best alternate digital medium that helps us do this part is the gradient and mesh tool. Get yourself used to these tools to make the best out of your design!
That’s all for you today. The bottom line here is practice and remember:
Done is better than perfect!